WHY YOU NEED FRESH, SHAREABLE CONTENT
A fresh supply of high quality, original, shareable content is highly sought-after online by your prospects and customers. Consequently, there is now a wealth of information at their fingertips which means they are spending up to 75% of the buying cycle researching solutions for themselves before they are ready to engage with your sales people.
If you are not publishing the right kind of content which provides solutions to their problems at each stage of the buying cycle, then you are missing out on connecting with those prospects and significantly reducing your chances of converting them into customers further down the line.
Your prospects aren’t the only ones demanding this kind of content…Google does too. Recent Google updates have further emphasised the importance of brands publishing a fresh supply of high quality, original, shareable content when it comes to your organic search results.
Why fresh content?
Fresh content is now given priority in a third of all Google searches ie. 1 billion searches per day. Fresh content will be frequently indexed by the search engines, driving traffic to your website.
Why quality content?
Quality content educates and adds value to your prospects and customers who then perceive your company as one which can genuinely help them.
Why original content?
Original content positions your brand as an industry thought-leader which inspires trust in your prospects and customers and can influence their decision making process.
Why shareable content?
Content that people want to share can spread at lightning speeds across social networks, carrying your brand to new audiences. The more it is shared, the more authority you earn with search engines.
THE HARD NUMBERS
Publishing this kind of content can drive measurable results to your business:
- Fewer marketing-generated leads ignored by sales (from 80% to as low as 25%)
- 150% increase in contact-to-lead conversion rate
- 2-3 x lift in conversion rates on raw leads to qualified opportunities
- 20% more sales opportunities
- 225% increase in volume of prospects that convert to sales opportunities
- 47% higher average order values