Social Media Marketing

Whilst social media is highly effective when it comes to engaging with your prospects and developing deeper, more trusting relationships with them, it ultimately needs to demonstrate a return for your business. The reason this doesn’t happen for many businesses is often due to a lack of strategy and momentum; social media isn’t a one-off campaign, it’s a continually evolving process which requires constant analysis and refinement. Managed properly, however, it can yield significant results:

Marketing on Social Media – The Hard Numbers

  • The average budget spent on social media doubled between 2009 and 2012
  • 63% of companies using social media say it has increased marketing effectiveness
  • 61% of marketers use social media to increase lead generation
  • 1 out of every 8 minutes online is spent on Facebook
  • 67% of Twitter users are more likely to buy from brands they follow

social media lead generation

 

Benefits of Social Media Marketing

 

Lead Generation

Publishing highly shareable social media content presents more opportunities to network with your customers, identify leads and generate new business.

twitter lead generation

Search

Google has changed the way in which it returns results and now rewards content that has been highly shared: the more it is shared, the more influential your website becomes.

social media effect on search results

Images courtesy of Hubspot

Reach

Social media websites are designed for connecting people. If your content is interesting, your followers will share it amongst their networks, extending the reach of your brand.

Readership

Providing bite-size broadcasts with eye-catching headlines will entice more traffic to your website, increasing your readership.

Loyalty

Interacting with your customers and suppliers on a more personal level and inviting them into your brand will create deeper, longer lasting relationships.

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Want results from your social media? Then speak to our team of experts today