Evergreen Content Marketing

Evergreen content, such as feature articles, how-to guides and checklists, plays an extremely valuable role in your social content marketing strategy.

Whereas news articles are highly effective at increasing brand awareness and creating a buzz on social media, evergreen content and feature articles provide your fans and followers with more in-depth information, allowing you to develop deeper and more loyal relationships.

The aim of evergreen content is to address the pain points of your prospects and customers and to subtly move them along the buying cycle into your sales funnel. It connects well with social media followers who are looking for solutions to their problems and, due to its educational nature, is very effective at instilling trust in your followers. As that trust naturally starts to extend from your content to your brand, most prospects will then be much more willing to exchange their email address for further content on your website such as your newsletter, a white paper or a webinar.

Our evergreen content marketing service

Our team of professionally trained brand journalists is highly experienced in writing social feature articles that are informative and will satisfy your readers over a long period of time.  They are skilled story tellers, providing you with articles that your readers will want to bookmark, share, forward and reference. They are experts in sourcing topics that will stay relevant for the future, positioning you at the forefront of your industry.

Other benefits of evergreen content marketing

Authority
Well-written and credible evergreen articles will elevate you as an industry expert and provide a valuable resource for your prospects and customers for months to come.

Sustainability
Since evergreen content does not necessarily have a use-by date, the information will always be sought-after, generating an on-going supply of traffic to your website.

Growth
As your feature articles attract more readers, they are deemed more relevant and trusted by the search engines which helps boost your organic search rankings.

Influence
Evergreen content is the perfect accompaniment to marketing campaigns such as new product launches as it can be used to influence the thought process of your prospects.

Return
Feature articles can be re-purposed for other publishing channels such as newsletters for maximum return on investment.

To find out more about our evergreen content services, call us today on 0845 658 3334 or fill out our online form.