Blog Content Marketing
Blog posts are an extremely popular form of social media content, especially given the levels of engagement they can yield.
Blogging allows people and brands to express their opinions and, as we all know, for every person who believes in X, there is another who believes in Y. Consequently, they are perfect for initiating conversations and debates on social media with prospects and customers which also makes blog content a highly shareable form of social content.
Given its more personal nature, blogging encourages readers to connect on a more informal level with your organisation. By creating these opportunities, you can then develop more trusting relationships with prospects and customers which by very nature will gradually extend to your brand, products and services.
Our blog content marketing service
Our blog content service provides you with a fresh supply of high quality, original content for you to share through your blog and push out on your social media platforms. Our qualified brand journalists are highly skilled at writing pieces that will educate and add value to your readers, whilst subtly influencing their purchasing decisions to support your overall marketing objectives.
Some ‘blogging’ statistics
- 2/3 marketers say their blog is ‘critical’ or ‘important’ to their business
- 57% of companies that write a corporate blog obtain new customers through it
- Blogging companies enjoy up to 55% more traffic
- Companies that blog generate 97% more inbound links
Other benefits of blog content marketing
Lead Generation
If you want more leads, you need more web pages and the most effective way to achieve this is through a company blog. Companies that blog generate, on average, up to 88% more leads each month than companies that don’t.
Readership
A regularly updated blog will be constantly indexed by the search engines, increasing your traffic and, in turn, your readership.
SEO
Each time your blog is shared on social media, another inbound link to your website is created, increasing your authority with the search engines.
Authority
Thought-leading content will position you as an authority in the industry, enabling you to influence the decision-making process of your readers.
To find out more about our blog content services, call us today on 0845 658 3334 or fill out our online form.
Images courtesy of Hubspot