CONTENT MARKETING SERVICES

Content marketing is one of the most effective ways to ensure that your prospects and the search engines find your brand online.

It involves the broadcast of industry-related/solutions based information which is unbiased towards your company ie. not self-promotional, yet seeks to influence the thought process and decision making of your target market. Content marketing is now deemed one of the most successful tools in helping companies convert prospects into customers.

THE HARD NUMBERS

Content marketing is all about lead nurturing which can add significant value to your business:

• Companies that nurture leads through content create 20% more sales opportunities
• Companies that blog generate up to 88% more leads than those that don’t
• 68% of marketers have generated leads through social media
• Lead nurturing companies convert 225% more prospects to sales opportunities and yield 47% higher average order values
• Inbound marketing costs 62% less per lead than traditional, outbound marketing
• 73% of people prefer to get information through articles rather than traditional advertisement
• 61% of people are more likely to buy from a company that delivers custom content

THE BENEFITS OF OUR CONTENT MARKETING SERVICES

Each of our content marketing services is specifically designed to connect with your prospects at particular stages of the buying cycle.  As customers move from the initial awareness stage through to searching for solutions and identifying providers, their behaviour changes and they require different information.  Our services will ensure that you:

• Capture your prospects’ attention earlier than ever before in the buying cycle
• Have the appropriate content to broadcast at each stage
• Drive your prospects’ behaviour towards a logical conclusion to buy
• Continue to connect with them long after the point of purchase