Recruitment Agency White Paper

 

recruitment-white-paperHow recruitment agencies can increase their client and candidate base through effective content marketing.

At the 2011 Social Media in Recruitment Conference, a poll of delegates were asked where they spend their money:

  • Job Boards 39%
  • Recruitment Agencies 20%
  • Social Media 13%
  • Referrals 16%
  • Corporate Website 13%

By the end of the conference, 65% said they would be using social media.

(Source; Social Media in Recruitment April 2011)

So, how can recruitment companies compete in an environment increasingly dominated by job boards and social media websites?

This whitepaper explains how, through highly effective content marketing, recruitment companies can build an audience of loyal clients and candidates before their recruitment journeys even begin. It describes how to:

  • Attract more traffic to your website
  • Increase job description ‘view to application’ ratios
  • Use social media more effectively
  • Improve brand awareness
  • Compete with the big boys

Michelle Hill, whitepaper author and Marketing Manager at Red Rocket Media, previously spent 7 years in the recruitment industry. She says; “Content marketing is now the fastest growing and most effective segment of digital marketing and any agency wanting to position itself above its competitors needs to make it their number one priority.”

 

Download the ‘Recruitment Agency White Paper’