Red Rocket Media Privacy Policy

Our Privacy Policy falls into two sections:
1) Privacy Statement for customers using Red Rocket Media’s content marketing service
2) Privacy Statement for visitors to sites tracked by Red Rocket Media

At Red Rocket Media, providing our customers with useful Analytics without infringing on privacy is of the utmost importance. You may wish to review this entire document, or you can skip to the section that is most relevant to your area of interest.

General Information
Red Rocket Media is committed to maintaining the trust and confidence of its customers and visitors to our web sites. We are also committed to the security of the data we collect for sites using Analytics, and the trust and confidence of visitors who frequent those sites. That’s why we want you to understand when we collect and use information about you, the actions we take to protect your privacy and our commitment to data security. Because your privacy is important, Red Rocket Media will not sell, rent or trade your personal information except as outlined in this privacy statement.

What is Red Rocket Media’s business?
Red Rocket Media provides a range of content marketing services.

The following documents describe our privacy practices for www.redrocketmedia.co.uk. It details how we handle the information we gather about visitors to our customers’ web sites running Red Rocket Media Analytics as well as information about our customers’ visits to www.redrocketmedia.co.uk to retrieve their reports.

Please see below if you have visited a site that uses Vertical Leap’s Search Analytics, and desire more information about what anonymous information is collected, what we do and do not do with that information, and how to opt-out.

If you are a Vertical Leap customer, and you are interested in more information about our use of your personal account information, please see below:

Privacy Principles
Because your privacy is important to us, Red Rocket Media conducts its business under the following privacy principles:

Principle 1 – Your Information is Secure
All the statistical information we compile for your web site and personal information that we collect about you is considered confidential. This information is protected by usernames and passwords. You should keep your password and user name confidential. We have implemented industry standard security mechanisms to protect this information from loss, misuse and unauthorised access, disclosure, alteration and destruction. Examples include limited access, firewalls and security analysers using SSL encryption to protect transmission of data. Red Rocket Media Analytics are configured to provide effective security.

Principle 2 – Red Rocket Media Has Limited Access to your Information
Red Rocket Media will not access, modify, or otherwise divulge the statistical information we compile for your site except for the express purpose of generating reports which have been authorised by you or otherwise agreed to by you, or unless acting under a good faith belief that such action is necessary to: (1) conform to legal requirements or comply with legal process; (2) protect and defend the rights or property of Red Rocket Media; (3) enforce our agreements with customers and visitors; or (4) troubleshoot any service problems.

Principle 3 – Use of Cookies, Off Site Java-Script and other Data Collection Methods
Cookies are small pieces of information that a web site transfers to your computer’s hard disk for record-keeping purposes.
Java-Script either can make a web site more useful by allowing the site to personalise information for visitors and by storing information about customer preferences on a particular site. The use of both is an industry standard, and many major web sites use them to provide useful features for their customers.

For customers of Red Rocket Media, we store the following information:
* Subscription status
* User language
* User ID

We use this information for the following purposes:
* To identify you
* To customise our site for you
* To help improve navigation

Most browsers are initially set up to accept cookies. If you would prefer, you can set your browser to reject cookies. Your visitors can also reject cookies. If a visitor to your web site rejects cookies, Red Rocket Media captures only a part of the information necessary to generate all traffic reports. .

Principle 5 – Personal Information
Red Rocket Media’s registration form requires users to give us contact information (such as their name, telephone and e-mail address). At no point will this information be sold, rented or in any way released without your express permission.

Principle 6 – Access to Personal Information Stored at Red Rocket Media
Customers have access to personal information about them that Red Rocket Media holds through the web-based administrative console located at http://apollo.redrocketmedia.co.uk/customer/ customers can correct this information where it is inaccurate. This is the only place that a customer must change their information to ensure full functionality of the Vertical Leap service.

Principle 7 – Opting Out
Individuals may opt-out of receiving future marketing e-mailings from Red Rocket Media. To remove your name from our e-mail list, please email info@redrocketmedia.co.uk

Principle 8 – Changes to Our Privacy Policy
If Red Rocket Media makes any material changes to the way we use your personally identifiable information, we will notify you by e-mail.

For More Information
If you have any questions or comments about this policy, our services, or your experience with Red Rocket Media, you can write to us at:

Red Rocket Media
Boathouse 6
19 College Road
Portsmouth Historic Dockyard
Portsmouth, Hampshire
PO1 3LJ
England

Privacy Statement for Visitors to Sites Tracked by Red Rocket Media

Privacy Principles
Because your trust and confidence is important to us, Red Rocket Media conducts its business under the following privacy principles:

Principle 1 – No Collection of Personal Information
Red Rocket Media does not collect any personal information such as names, ages, phone numbers, addresses or e-mail addresses from visitors to our customer’s web sites.

Principle 2 – No Combination of Browsing and Web Traffic Information with Personal Information
Since Red Rocket Media does not collect any personal information from website visitors, we do not combine traffic analysis information with personal information such as name, age, phone number or postal address.

Principle 3 – No Aggregation of Individual Visitor Traffic Patterns across Multiple Sites
Red Rocket Media does not collect individual profile information for visitors across multiple sites and does not aggregate information from any other sources about browsing patterns of individual visitors across multiple sites.

Principle 4 – Collection of Non-Personally Identifiable Information
Red Rocket Media collects anonymous visitor information such as the search engine used to visit a client site, the search query used and pages visited. Red Rocket Media collects this non-personally identifiable information for the following purposes: (1) to provide anonymous statistical analysis visits via organic search engines to our customers for their web sites; (2) to administer our web site and servers, (3) to allow for auditing of our services by third parties, and (4) to improve our services.

Principle 5 – Anonymous Use of Cookies
It is Red Rocket Media’s policy to use cookies only for more accurate anonymous traffic analysis such as tracking the search engine used, the search query and the pages visited on a client’s website. The cookie information does not include personal data such as name, age, phone number, e-mail address or mailing address. In addition, Red Rocket Media does not link cookies to personal data such as name, age, phone number, e-mail address or postal address. As we do not build a database of individual visitors, the data that we do collect is never stored in any individual user profile; the data collected serves only to update aggregate counts allowing our customers to monitor traffic on their site. Most browsers are initially set up to accept cookies. If you would prefer, you can set your browser to reject cookies.

Red Rocket Media customers use customised JavaScript tracking code provided by Red Rocket Media to track anonymous information about their web site visitors’ activity. This code contacts Red Rocket Media’s servers, receives a response, and loads an image to the page. This 1×1 image is called a clear gif or web bug. This JavaScript tracking code does not collect personal information such as name, age, phone number, mailing address or credit card numbers from visitors to our customers’ web sites. Visitors may elect to opt out of receiving tracking cookies for all sites using Red Rocket Media’s services. Please visit our opt-out page for more information.

Principle 6 – No Individual Profiling
Red Rocket Media does not create individual profiles of visitors. We do not have a database of individual profiles of each visitor. Red Rocket Media collects data in aggregate form and data is not recorded or stored about individual visitors.

Principle 7 – Third Party Access
Our customers control access to Red Rocket Media’s analysis reports. Red Rocket Media does not provide access to anyone other than the visitors identified by our customers.

Principle 8 – Opting Out of Tracking Cookies
You may elect to opt out of receiving tracking cookies for all sites using Red Rocket Media services. To do so, you will need to accept a cookie indicating your choice.

For More Information
If you have any questions or comments about this policy, our services, or your experience with Red Rocket Media, you can write to us at:

Red Rocket Media
Boathouse 6
19 College Road
Portsmouth Historic Dockyard
Portsmouth, Hampshire
PO1 3LJ
England