Over a quarter of 18 – 24-year-olds are turning to social media network Facebook for their news.
Figures from Lightspeed Research, who surveyed 1,000 people during an online panel last month, suggest that 30 per cent of older teens/young adults turn to the network for news; whilst 15 per cent of all consumers check for the latest content on Facebook, reports Fourth Source.
This could be the turning point for businesses considering news content marketing, as any news published on a site can be automatically uploaded to Facebook.
Furthermore, four per cent of respondents visit Facebook for news while on the daily commute, with this figure rising to 11 per cent for 18 – 24-year-olds.
Ralph Risk, marketing director at Lightspeed Research Europe, told nma.co.uk that, while traditional media like TV, radio and newspapers continue to dominate the way we consume news, social media alongside other marketing channels will have a ever-increasing on the way we consume news.
“What is revealing is how the social networking phenomenon is impacting news consumption for everyone. It may not be surprising that accessing news on Facebook is most popular with 18-24-year-olds, but what we see here is how it is starting to become a news source for other age groups,” he added.