Google could soon be making ownership of a Google+ page compulsory for those who sign up for its other services, rappler.com reports.
Google+ has been dogged with claims of low user numbers for months, despite breaking records to become the fastest-growing social network in history. Now, in an apparent bid to halt these claims, Google looks set to introduce a new measure which would see pages created automatically for those who register for Gmail or YouTube accounts.
Whilst users can decide for themselves whether or not they’d want to go ahead and use their new Google+ account, reports have claimed that it will initially be made public, meaning users will have to take the initiative themselves if they want to remove the account or make it more private.
This technique, wsj.com claims, is thought to have come straight from the top, with the site’s chief executive Larry Page having reportedly said he wants to target more aggressive ways of getting users to sign up to the social network.
Higher user numbers would also allow Google more opportunity to provide its business customers with more accurate ways of targeting consumers with their Google plus marketing. As information can now be pulled across all of a person’s Google accounts, this will offer a detailed body of information about every consumer that sites such as Facebook would struggle to match.
Google, meanwhile, has said it only began requiring users to sign up for Google+ accounts so it could improve the quality of critiques and reviews on its sites – such as user-generated restaurant review page Zagat.