Twitter is helping advertisers find their specific market with a new targeting tool, which categorises tweets from paid-up Promoted Accounts.
Bloggers might be familiar with the concept of Twitter’s new creation for social media marketing companies, as the service allows ads to contain tags and be sorted into categories of interest.
The brand messages will then find their way onto the trend lists of users, who may have previously passed comment on a particular topic using their account.
Techtree.com claims that Twitter has been storing up such information for a while – from users that have the “recent visits” option ticked.
Main news feeds will be safe from brand messages in the meantime, as targeted ads will only appear in the form of promoted tweets - hosted on the sidebar.
Announcing the news, a post from Twitter’s blog read: “There are two flavours of interest targeting. For broader reach, you can target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer..
“As an example, if you were promoting a new animated film about dogs, you could select Animation (under Movies and Television), Cartoons (under Hobbies and Interests) and Dogs (under Pets).”
To mark such a significant step for the company, according to bizreport.com, Twitter has dropped the minimum bid for ads to just one cent (around £0.006p).