Social search engine Topsy has announced a new feature that could allow marketers to view billions of tweets, marketingland.com reports.
The powerful new feature, called Topsy Pro Analytics, looks set to enable users to search even those tweets sent years ago; with some 100 billion thought to be available for analysis.
Topsy’s new feature looks set to be the most in-depth method available for searching social media content, thanks to the licence it has with Twitter’s Firehose to access all tweets – as opposed to just specific keywords or phrases being tracked.
Users of the new feature look set to be able to determine their own date range, meaning they could get results as they break or look back years through the archive. This ability could also be used by marketers to measure how their company has been viewed in the public and what – if anything – has changed in recent years.
The in-depth nature of the new offering also allows brands to not only see how perception of them has altered, but exactly when it did so, and therefore what may have caused the change. Furthermore, by cross-referencing this with rivals, brands can see how they are competing on a national or international scale, cnet.com reports.
This new feature signals a closer relationship between Twitter and Topsy, which has already come to fruition with the Political Index – a tool which gives real-time results on swings in public opinion.