Senior business managers have named The Telegraph as their most favoured news source – both in print and online, thedrum.co.uk reports.
A poll by YouGov which studies the reading habits of business leaders found that The Telegraph was the most popular news source, with some 32 per cent having read the paper edition within the last week. The closest competitors were The Times, read by 26 per cent, and The Guardian, favoured by 21 per cent.
Looking into the more recent past, 21 per cent of respondents said they’d read The Telegraph on the previous day, putting it on top of the pile once more. The Times and The Guardian reprised their positions in second/third, taking 16 per cent and 12 per cent respectively.
The results could impact the way business websites deliver their content marketing approach. Using The Telegraph as a guide should, in theory, endear their content to a business audience successfully.
Where the online market was concerned, telegraph.co.uk was crowned the most popular, with 27 per cent of business leaders saying they’d visited the site within the past seven days. The Times, meanwhile, dropped out of the rankings when it came to online viewing, thought to be as a result of it being the only major newspaper to implement a paywall feature.
Newspapers known for having a strong web presence, however, came in second and third place – with The Guardian (25 per cent) and The Daily Mail (23 per cent) also raking in regular readers, inooz.co.uk reports.