Researchers have claimed social networks are “ideal” for business and need not be exclusively used during leisure time, hrmagazine.co.uk reports.
The Kelly Global Workforce Index found that social media policies have left many workers nervous of using sites such as Facebook or Twitter during work. Those firms which embrace social media, however, have seen real results and are encouraging others to do the same.
The report found that 73 per cent of employees feel that sharing their views and opinions about work on social media sites is not appropriate, as they would not be directly promoting the brand. In addition, over half of those surveyed felt that mixing work and social spheres could cause problems.
Despite this, only six per cent of those surveyed said they’d been stopped using social media at work. Furthermore, those brands which have embraced social networks using a well-thought-out social media marketing campaign have seen good results, both for the company and the employers who work there.
“We need to dispel the myth that social media is for leisure time only,” general manager of Kelly UK and Ireland Andrew Cook told thedrum.co.uk. ”Used well, it can be an essential communication tool for your workforce to engage with customers and be vital in attracting talent to your business.
“Boosting employer brands by raising your corporate profile through social media is increasingly important. Most people fear discussions about their current employer could be negative. In fact your workforce can be your best social brand ambassadors.”