Samsung has enlisted paralympic athletes to create social media content for the brands latest campaign, marketingweek.co.uk reports.
The 50 selected athletes will create blogs and videos, using Samsung’s Galaxy Note tablet, for part of the brand’s ‘Sport Doesn’t Care Who You Are- Everyone Can Take Part- global Olympic campaign.
The content will be published on Samsung’s Olympic hub, social media platforms, as well as the International Paralympic Committee and Locog sites, according to marketingmagazine.co.uk.
The athletes submitting content, which was released yesterday (29th), come from 16 different countries and include Irish sprinter Jason Smyth and Spanish cyclist Raquel Acinas. There will also be adverts featuring Team GB Paralympic wheelchair basketball player Jon Pollock and sprinter Sally Brown which will be revealed today (30th).
A series of ‘thank you’ adverts will also be ran by Samsung after the Paralympics Closing Ceremony to thank fans for their support of the athletes throughout the London Games.
Sunny Hwang, vice president and head of global sports marketing at Samsung Electronics said the campaign is aiming to encourage people to change their attitude on Paralympians and challenge viewers to ‘focus on ability not disability’ when watching the sport.
The Paralympian campaign is an extension of Samsung’s global blogger initiative, which saw 100 bloggers from 20 different countries using Samsung products to create content and produce an online show daily throughout the Olympic Games.