Pinterest has emerged as a cunning tool for driving conversion rates in the e-commerce sector, as a recent study revealed that 70 per cent of online shoppers are inspired by the site.
Results from BizrateInsights revealed that out of 7,000 Pinterest users surveyed, 70 per cent of cite “to get inspiration on what to buy” as their main reason for being a member.
In addition, 69 per cent said they had either purchased an item after first seeing it on Pinterest or will in the future, yet only 40 per cent of Facebook users stated this claim.
Pinterest also scored high for brand engagement and its suitability for social media marketing was brought to the fore, reports thedrum.co.uk.
Researchers found that 43 per cent use Pinterest so they can interact and associate themselves with their favourite brands and retailers. By comparison, just 24 per cent said they used their Facebook account to interact with other companies.
Shopping common sense does still apply in this arena, though. Other results show that 39 per cent of Pinterest users are signed up to hear the latest discounts and special offers from the brands they keep tab of.
Despite this mismatch, pcadvisor.co.uk believes that Facebook won’t take the results lightly and its upcoming features – including the Gifting and Wanting ‘wishlist’ - will help even out the playing field in the coming months.