Social photo sharing website Pinterest is amassing a great number of fans in the UK, according to web analytics company Experian Hitwise.
Pinterest increased its traffic share in Experian’s Social Networking and Forums category by a massive 68 per cent in January, reports IT Pro Portal.
The vision board-styled website, most likened to a visual Twitter, received 1.9 million visitors which quickly made sure it earned a place in the top 50 social networking sites league tables. It now sits at 46.
When initially hitting the market in March 2010, the site grew steadily, reaching one million users by October 2011. However, a surge in January traffic (650,000 visits) means that the site will quickly surpass the two million mark.
If the popularity of the site continues to rise, then social media marketing services could be in demand from companies looking to expand their social media offerings further.
A report published on Mail Online highlighted the fact that it is women who seem to be most taken with the new site everyone is talking about. It said that technology site Techcrunch found 97 per cent of Pinterest’s one million Facebook likes come from women.
Experian Hitwise suggests that this might be because of the kind of things that people like to share on the website.
“Pinterest content has something for everyone, but the site is dominated by images featuring home décor, crafts, fashion, and food,” it said. “Not surprisingly, visitors to the site skewed female (58 per cent) and between the ages of 25 and 44 (59 per cent).”