The London 2012 Olympic Games has inspired more than 150 million tweets, according to figures the micro-blogging service.
Telegraph.co.uk reports that over the course of the Games, Jamaican sprinter Usain Bolt attracted the most discussion; mostly due to his unprecedented defence of his 100m and 200m medals.
Bolt’s 200m win generated more than 80,000 tweets per minute compared to his 100m win, which gathered around 74,000 tweets per minute.
In terms of Team GB athletes, Andy Murray’s demolition of Tennis hero Roger Federer proved to be a highlight for Twitter users as it prompted the third biggest spike in tweets during the Games, peaking at 57,000 tweets per minute.
In addition, a total of 10 athletes attracted more than one million tweets overall; including US swimmers Michael Phelps and Ryan Lochte, Us gymnastics superstar Gabby Douglas and Malaysian badminton player Lee Chong Wei.
According to thenextweb.com, the most popular sport was football, generating over five million tweets. Furthermore, swimming, track and field, gymnastics and volleyball also generated ‘plenty of discussion’ on the social networking service.
Overall, the figures serve as useful indicators for any firm looking to capitalise on major sporting events via the use of Twitter marketing, for example.
However, it appears the reformation of the Spice Girls outshone any sporting achievement as the fivesome’s performance during the closing ceremony prompted a peak of more than 116,000 tweets per minute.