Telecoms-giant O2 is attempting to broker new deals for its Priority Moments customers using the power of social media, reports itproportal.com.
Customers will be able to have their say regarding the kind of rewards they want from the company by voting on a number of social media platforms. O2 will subsequently approach the most-favoured brands to campaign on behalf of their baying customer-base.
The clever social media marketing drive takes place on O2′s Facebook page, as well as on Twitter, where votes cast using the ‘#o2prioritymoments’ hashtag on also be counted.
Previous offers from the group have included priority access to gigs at the O2 Arena in London as well as deals from retailers such as HMV, BHS, Accessorize and Odeon cinemas. These offers have reportedly saved customers over £7.5 million since the loyalty programme’s creation in July 2011.
“Priority Moments is all about creating great experiences and adding value for our customers,” said O2 marketing and consumer director, Sally Cowdry. ”Now we want to take that a step further by asking them to tell us what brands they would like us to approach for new offers via Priority Moments.”
Marketingmagazine.co.uk recently wrote that the campaign seems to be a slow burner so far. However, early customer demands include chicken chain Nando’s, Amazon.co.uk, Starbucks, Asda and Tesco.