Social & Content Marketing News

MySpace gearing up for comeback

Out-of-fashion social network MySpace has undergone a complete redesign in the hope of luring users back to the service, complex.com reports.

During the mid-to-late 2000s, the social network was top of the pile and its music service was hailed as being responsible for launching the careers of some of the biggest acts around, including Arctic Monkeys who went on to have the fastest selling British debut album of all time.

The rise of Facebook - then later, Twitter - drew both users and brands utilising more targeted social media marketing away from MySpace, however, and it saw user volumes plummet.

Now, the site is aiming for a comeback and has completely revamped the interface in order to tailor the site to a more modern audience.

Instead of competing with rivals Facebook and Twitter, the site is aiming to integrate with them more closely, offering its services to complement a user’s existing social networks, rather than substitute.

It will also go back to its musical roots, with the site looking to reaffirm its position as the mediator between bands and fans. This could also be down to the influence of pop star Justin Timberlake, who famously owns shares in the company.

A statement released by the site to bbc.co.uk read: “We’re hard at work building the new MySpace, entirely from scratch.

“But we’re staying true to our roots in one important way – empowering people to express themselves however they want.”

Users wanting to get involved can submit an email address, to which they will be sent an invitation once the site is ready for users.

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