MSN has launched a new service which helps users keep up to date with the most-discussed topics on the web.
msnNOW groups popular discussions from Facebook, Twitter, Bing and Breakingnews.com into one easy-to-digest location for web users.
It is thought to be the first service to group such a large collection of social media feeds and could prove to be a valuable tool for anyone looking to write engaging website content for a company blog – such as news articles.
msnNOW has claimed that it will frequently provide unique discussions which wouldn’t be found using any other website.
In a statement cited by pcmag.com, an MSN spokesperson said: “Our advanced technology detects breaking trends as they happen in real time – so you’ll find stories on msnNOW that you’ll find nowhere else.
“Sure, we’ll cover some big stories, but with a unique social angle. We think this new blend of algorithms and editorial is the perfect way to find the stories that matter now.”
Ibnlive.com predicts that the service will be popular with youngsters, who regularly access the internet on the go via tablets or smartphones.
The service is likely to rely heavily on the fact that Microsoft has greater access to Facebook and Twitter data than its main rival, Google.