Numbers on a list revealing the most-followed Twitter accounts have shown just how far social media has come in recent months.
Although most of the top 20 accounts in 2011 have kept their places on the table, numbers for followers have rocketed. Lady Gaga was named as the most followed in the 2012 list, according to washingtonpost.com, with a fanbase of 24 million - a huge leap from the 13 million subscribers she had in October 2011.
Figures like these highlight the rising popularity of social media, which seems to increase month-by-month; with Twitter now housing 140 million active account users. To capitalise on this, advertisers could be inclined to utilise Twitter marketing in future campaigns.
Making up the top three, Justin Bieber placed second, with almost 21 million subscribers to his name – despite only being able to boast a following of 12 million some seven months ago, zubeta.com confirmed. Just behind, Katy Perry placed third after doubling her number of fans from October of last year to reach 18 million subscribers.
There was also a mention for footballer Kaka in the Washington article, as the Brazilian became the first athlete to reach 10 million followers. Marking the achievement with a promise to his fans, the Real Madrid midfielder tweeted: “Thank youuuuu. To celebrate I’ll make a twitcam”.