Almost three-quarters of respondents to a recent survey admitted to using the internet on their mobile or smartphone every single day.
According to the research – which saw the online global community MEF survey 8,000 people from nine countries – 18 per cent also revealed they don’t even have a fixed-line for internet access.
This means they rely solely on their mobile device for internet access, making it even more important than ever for those running a website to adapt their content marketing strategy/publication process as required. If a site’s content doesn’t display properly on a mobile device, then it could affect visitor numbers and ultimately, sales opportunities.
MEF’s Global Consumer Survey (GCS) also found that 82 per cent of respondents use content on their mobile or smartphone to research potential purchases.
A spokesperson for the research, MEF’s executive director, Rimma Perelmuter, gave her thoughts on the results. She told Utalkmarketing.com: “This research demonstrates how mobile has increasingly become the platform of choice for internet access and reinforces how consumers are using mobile-connected devices for a wide range of content…activities.”
Her thoughts were echoed by Andrew Bud, also an employee of MEF. He told PR Web that the data “illustrates many positive findings regarding consumer engagement across a wide range of mobile content…activities.”