Communicating online and utilising two media channels at the same time are becoming popular pastimes for Brits looking to escape the recession, reports warc.com.
According to the fourth edition of IPA’s TouchPoints Hub Survey, produced with Ipsos MediaCT, the responses of 5,567 people aged 15 or above suggest that TV is till the main form of media consumption, with the daily consumption rate hitting 3 hours 30 minutes on average.
Furthermore, radio is still a key player when it comes to media consumption, with the average rate hitting 1 hour 54 minutes. Listening to radio and podcasts online increased 23 per cent while people visiting newspaper websites increased 15 per cent.
In addition, social media is a big player when it comes to consumption, with the average audience dedicating 6 hours 39 minutes to social media across seven days, which may interest social media marketing professionals.
When it comes to email, 67 per cent accessed their inbox once a week, while 60 per cent used their mobile phone for talking at least one a week.
Lynne Robinson, the IPA’s research director, commented on the statistics: “The ways in which people live and consume media are changing due to the recession and the development of new technologies giving consumers more media channel choices and the ability to control when and how they consume media.”
