Pop superstar Lady Gaga has set a new Twitter record by becoming the first person to break the 30-million follower count, bbc.co.uk reports.
Gaga, real name Stefani Germanotta, has beaten rivals Rihanna (26 million) and Katy Perry (27.2 million) to the post – as well as seeing off competition from social media stalwart Justin Bieber (28.2 million).
Furthermore, the 26-year-old singer and her team are adding new followers at the rate of 30,000 a day, according to celebrity networking monitoring site Starcount. This highlights just how powerful Twitter marketing can be when tweeting the right content to the right audience.
“Paving the way for other stars on social media, Lady Gaga often interacts with her fans and has even set up her own social network for the Little Monsters with thousands of regular users,” claims Starcount, cited by sky.com. “But it is Twitter that has given her the incredible social popularity that she currently has.
“Since then, her domination on the network has gone unmatched – she was the first person to reach 10 million and 20 million followers and is keeping up the trend now with 30 million.”
On the other hand, Rihanna is more popular than Gaga on YouTube and Facebook, giving the ‘Bad Romance’ singer a huge social media-based task on her hands.