Facebook-owned photo-sharing app Instagram drew more users in August than social media content network Twitter, according to theinquirer.net.
Having been accessed by 7.3 million users last month compared to Twitter’s 6.9 million, Instagram’s users were also described as more engaged than the social network. Each user averaged 257 minutes on the app compared to the average Twitter user, who spent a mere 170 minutes tweeting from their smartphone.
These figures come courtesy of comScore, which suggest that Twitter still has many more people accessing its site from various different platforms.
Mike Isaac, reporter on allthingsd.com, commented on the figures: “For a number of reasons, this is a pretty big deal. That the barely two-year-old Instagram could rocket up in user engagement and retention in such a short amount of time, eventually surpassing Twitter in the process, speaks to the sheer momentum of the photo-sharing product,” he added.
Overtaking Twitter is a huge coup for the photo-sharing app, which has only been on the scene for two years. The news will also be welcomed by Facebook, who acquired the app for a cool $1 billion.
Earlier, Facebook sought to allay fears that Instagram would be changing as a result of the purchase.
“Instagram will continue to serve its community, and we will help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure. We also can’t wait to work with the talented Instagram team to improve the mobile experience.”