Search engine giant Google’s new social network Google+ is officially open to the public after three months of an invite-only beta, reports Guardian.co.uk.
Having attracted a massive 20 million users during the 12-week trial, Google has seen it fit to swing open the doors of the social network to the general public – adding pressure to existing rivals Twitter and Facebook.
In addition to the launch, Google has introduced the ability “to search for information about topics such as cooking and photography”, cites Wall Street Journal.
Google+ hopes to make a significant dent in Facebook’s 750 million-strong user-base, as well as micro-blogging service Twitter’s 100 million-user-base. Businesses who didn’t receive an invite to the network can now register and transfer their social media content over to the new site in order to reach a larger share of their target market.
Back in July, Google’s chief executive, Larry Page, explained his vision for the new social network: “Our goal at Google+ is to make sharing on the web like sharing in real life, as well as improve the overall Google experience.
“Circles lets you choose with precision who you’re sharing with; not surprisingly this has been very well received, because in real life, we share different things with different people,” he added.