Analysis has revealed a gender split when it comes to social networking, dailymail.co.uk reports.
Social media marketers may have been aware of some form of preference, but a solid set of results have now been brought to the fore. Researchers from Google have indicated that men are siding with Reddit, while women are contributing to 72 per cent of Pinterest’s audience.
The former certainly isn’t surprising, as social news site Reddit admits freely to targeting men with their approach. The majority of content on the site is classed as ‘funny’, while politics and science articles are also popular.
This figures given some of the study’s other results. Google researchers also found that men want to discover new things and be informed when browsing networks, while women primarily use social websites to connect with their friends.
There is definitely a community aspect about Reddit, though. A reported by globalnews.ca, upon watching a New York bus monitor receiving vile abuse from teenagers in a clip uploaded onto the site, Reddit groups clubbed together to raise $300,000 for the woman – showcasing the power of social networking.
In addition to this, the study found that half of YouTube’s audience is made up of males – possibly wanting to view the latest funny viral. Women on the other hand are flocking to Twitter and subsequently contributing to 62 per cent of the the site’s population.
Researchers did manage to discover a balance on some sites, though. Foursquare, Scribt and Orkut were all deemed ‘gender neutral’, with check-in tools proving to be popular amongst both sexes.