Scammers faking ‘Likes’ on Facebook pages look to be out of luck after the social media giant stated it would be cleaning pages of fake ‘Likes’ that have been injected artificially.
Pcadvisor.co.uk reports that malicious software can be used to infiltrate accounts and produce fake ‘Likes’, while scammers have set up businesses selling “Likes” in bulk – a direct violation of Facebook’s terms and conditions.
As a result, the firm will now be purging pages that have accrued fake ‘Likes’ as well as increasing their automated efforts to reduce spam.
‘Likes’ that have been collected as a result of organic Facebook marketing will be left unaffected as engaging customers and posting original, fresh content are natural ways to produce ‘Likes’.
Furthermore, the measures to reduce scammers will give page owners a more accurate measurement of fan count and demographics, according to the social network.
“A Like that doesn’t come from someone truly interested in connecting with a page benefits no one,” said the firm, cited by macworld.co.uk. “Real identity, for both users and brands on Facebook, is important to not only Facebook’s mission of helping the world share, but also the need for people and customers to authentically connect to the pages they are about.”