Consumers are almost four times more likely to take advantage of a money-saving deal on Facebook than they are on Twitter, according to a new poll.
Coupon website RedPlum made this conclusion after asking social media users what actions they were willing to perform in order to save 25 per cent on a product.
Bizreport.com reports that 67 per cent of respondents were willing to “Like” a product on Facebook in order to retrieve the money-off deal, but just 17 per cent claimed they would tweet or retweet the deal on Twitter in order to receive it.
Nevertheless, the report still suggests that consumers are increasingly willing to scour through social media content in order to find some fantastic deals. More than a quarter of respondents claim they use social media to share deals with their contacts.
What’s more, 12 per cent of those questioned are using smartphones to search for good deals on Facebook and Twitter.
In an interview with bloomberg.com, RedPlum vice president of consumer engagement, Lisa Reynolds, claimed that this type of consumer behaviour was here to stay.
She said: “These findings indicate that consumers are still very interested in savings and have developed a forever frugal mindset. They have become so accustomed to searching for value that these deal-seeking behaviours have become second nature to them.”