The ability to filter and customise news feeds will be the key to success for mobile news content.
That’s according to Bloomberg’s head of digital, Oke Okaro, who spoke to Computing.co.uk about the state of the news environment today.
Okaro explained that he can see a day where the majority of news providers allow their customers to filter their news the way they want it. He argued that this won’t just happen because content producers can target their audience better, but because it is necessary in a world that is crammed full of new and interesting information.
“There is an overwhelming amount of news and information in the marketplace today,” Okaro says.
“Because of this, there is going to be an emerging category of players that tailor that experience [as] one that is more relevant to consumers of technology, but also one that is easily digestible.”
He added that the mobile platform also presents a much better opportunity for news providers to present their news the way they wish, given that news portals on the PC are dominated by services operated by companies like Google and Yahoo.
“On mobile devices, there needs to be an enabler that can create a much more tailored experience for those who consume the information. This has to be relevant to that individual,” said Okaro.
The news comes as Bloomberg relaunches the website for its magnum opus print publication Businessweek, reports BtoBOnline.com. The site has been redesigned to provide more “real-time analysis of news, issues and trends”. It will also feature colour-coded topic headers as in the print magazine.
