Cheryl Cole is being hailed the “least interesting celebrity on Twitter”, according to the Mail Online.
Recent efforts posted by the Geordie singer slash presenter have bewildered fans, prompting the media to poke fun. It would appear she could use some assistance in generating relevant social media content from some content marketing experts.
Her appearance on the micro blogging site was eagerly anticipated by her fans, 37,624 of whom were ‘following’ her before she had even sent her first tweet, back in July.
However, experts would argue that Ms Cole is not using Twitter to her best advantage and instead seems to be using the forum to send ‘cheesy’ messages to her fans or vent her simmering frustration at former mentor, Simon Cowell (she exposed his true age online earlier this month) rather than for clever self-promotion.
That being said, Ms Cole admits she is a Twitter ’rookie’ and is relying on friends to tell her when she’s said something daft. One embarrassed tweet read: “Nooooooooooo [sic]…My friend just called me laughing that people have misunderstood my last tweet. I need to get used to this don’t I…”
Those in the know say Ms Cole needs to be more considered with her tweets. Joshua March, social media expert, told utalkmarketing.com that it’s not just what is posted that counts; it’s public reaction too.
“Thanks to Facebook and Twitter,” he said, “and customer – potential or existing can see exactly what everyone else is saying about your brand. There is nowhere to hide.
“You can’t blast out one way messages anymore, you can’t control what is said about your brand and you can’t delete it.”