Category Archives: Content Marketing

Around six out of every seven brands have used content marketing in some form or another, thedrum.com reports. New research conducted by MailOnline found that 83 per cent of brands have utilised content, either for placement on their own sites or … Continue reading

Over 100 hours of video content is now being uploaded to YouTube every single minute, thedrum.com reports. The benchmark figure was surpassed just as YouTube turned eight years old – having been launched back in 2005 and bought by search … Continue reading

While companies that utilise content marketing should look to position themselves as experts in their field, humility and transparency are also key when it comes to building a brand.  That’s according to digital marketing authority Danny Turnbull, also a writer at forbes.com, who … Continue reading

Google has announced it has no plans as yet to introduce “publishership” in a similar way to its authorship, marketingblogs.com reports. Authorship involves displaying the image of a writer next to their article in Google’s search results in a similar … Continue reading

Brands looking for effective marketing need to look beyond just SEO and use web content as well, blogger Andrew Boulton told thedrum.com. Boulton argued that SEO will often see brands targeting individual keywords or small selections of key phrases. To provide … Continue reading

Adobe has announced that it will be launching a predictive analytics social media marketing feature, set to be released this summer. The software will advise marketers on ideal publishing times based on sentiment analysis and ‘predictive text mining algorithms’. According … Continue reading

Email inboxes might not seem like the most interesting places to rummage around, but new messages are worth their weight in gold when it comes to finding blog ideas. That’s according to content marketing expert Nicole Beckett, who used her latest post at … Continue reading

The new issue of ‘ESPN: The Magazine’ will feature explicitly branded content tied to beer brand Coors Light. Chad Millman, editor in chief at the publication, revealed to adweek.com that the editing team will have full control of the ‘Cold … Continue reading

Marketers need to think like journalists in order to achieve the best results possible, one expert has claimed. PR analyst Steve Rubel claimed that brands need to get into a “content mindset” in order to make their messages as effective … Continue reading

The Bible has been hailed by eConsultancy’s Dale Lovell as the only content marketing guide brands will ever need. Lovell, writing for the site, said the book has a good narrative, is set on a few core ideas and contains … Continue reading