Cadbury is set to reward its Google+ subscribers by offering them exclusive information before anybody else, spotlightrecruitment.com reports.
The chocolate manufacturer, who is now owned by Kraft following a high-profile buyout, was named as one of the big winners of the Olympics when it came to marketing, seeing its user numbers soar during the Games across Facebook and Twitter.
The network where Cadbury saw some of the biggest gains was Google+, however, and it even managed to drum up more followers than the official page of the Games and now boasts in the region of 2.5 million subscribers.
In a bid to reward its fans on Google’s social network, Dairy Milk has announced that the new ‘Bubbly’ flavour variant would be unveiled on the site before hitting Facebook, Twitter and the wider web.
The Google plus marketing campaign doesn’t stop at the unveiling, however, with nine fans around the world also chosen to taste the new bars live, before their verdicts are displayed via a specially-created Hangout.
Speaking to marketingweek.co.uk of the new campaign, social media manager at Kraft Foods Jerry Daykin explained: “Now that we’ve built a ten-times larger community on the platform it felt right to reward fans with something bigger and more exclusive.
“We see Hangouts as a great opportunity to directly connect with some of our most enthusiastic fans whilst creating content we can share more widely with millions; we’ve also consistently seen that increased activity on our Google+ page boost our wider search rankings and website visits.”