New mothers can find their stress is relieved by reading blogs and sharing their thoughts online, a recent study has found.
According to newstrackindia.com, researchers working on behalf of Pennsylvania University discovered that being connected to an online community relieves stress on first-time parents – who can benefit from the support provided by writers.
From a content marketing point of view, what might be more interesting is that 76 per cent of study participants claimed that they regularly read blogs, while 61 per cent created their own posts. Due to this, writers might be more inclined to adopt a more personal and welcoming tone when producing their copy.
“It looks like blogging might be helping these women as they transition into motherhood because they may begin to feel more connected to their extended family and friends, which leads them to feel more supported” said Brandon McDaniel, the study’s lead researcher.
Analysing data provided by 157 new mums, the majority of whom were supporting children over the age of 18 months, Mr McDaniel’s team also discovered that their study group spent three hours a day browsing online; possibly to combat feelings of loneliness and anxiety.
Exploring the theory that blogging can help to reduce negative feelings, Mr McDaniel told dailymail.co.uk: “…because they’re feeling more supported, their thoughts and their feelings about that stress might change and they begin to feel less stressed about those things.”