The average Twitter user is female, aged between 15 – 25 and has under 50 followers, thedrum.co.uk reports.
New research from social analytics platform Beevolve has profiled the average Twitter user, finding that females are more ardent users of the site than males.
Of the 36 million Twitter accounts surveyed by Beevolve, 66 per cent were female. Women were also seen to be the more privacy-conscious of the genders too, with the distribution of protected accounts being 63.6 for women and 36.4 per cent for men.
It is hoped the results will not only give the social network an idea of the people it is attracting but also offer brands using Twitter marketing a better idea of their demographic.
Where volume of tweets is concerned, women also come out on top; averaging a total of 610 since opening their account, compared to 567 for men. Topics of conversation also show a disparity, with family being the most popular among women, as opposed to technology – which was most likely tweeted about by men.
The young are most common Twitter users, with 73.7 per cent of accounts held by the 15 – 25 age group, whilst a further 14 per cent was held by 26 – 35-year-olds. The least common Twitter users were those aged between 46 and 55.
Unsurprisingly, Twitter’s home country of America is where it’s most popular, with around half of all users coming from the States. Britain, meanwhile, claimed 14 per cent of the total global user volume, telegraph.co.uk reports.