Small businesses that fail to embrace elements of the ‘digital world’ such as social media could be missing out on billions of pounds in sales, reports freshbusinessthinking.com. A new survey from O2 business reveals that consumers are increasingly using digital channels to … Continue reading
Author Archives: Richard Towey
Grounded approach key to content marketing, claims expert
While companies that utilise content marketing should look to position themselves as experts in their field, humility and transparency are also key when it comes to building a brand. That’s according to digital marketing authority Danny Turnbull, also a writer at forbes.com, who … Continue reading
Expert recommends searching email inbox for blog ideas
Email inboxes might not seem like the most interesting places to rummage around, but new messages are worth their weight in gold when it comes to finding blog ideas. That’s according to content marketing expert Nicole Beckett, who used her latest post at … Continue reading
Seven in ten UK adults use social media daily
Seven in ten UK adults log into their social media accounts every single day, according to a new report from Ofcom. The regulator’s latest study into media use found that 72 per cent can’t go a day without accessing sites … Continue reading
Sharing own content on Twitter crucial to building brand trust, claims writer
Twitter is an ideal platform for content curation and distribution, but brands can only develop trust if the articles they’re sharing are their own. This is the view of digital marketing expert Brent Gleeson, a frequent contributor at forbes.com, who … Continue reading
Obama marketing head urges brands to use their ears, not their mouths
Too many brands are using social media to broadcast their own thoughts rather than listen to the opinions of others. This is claimed by Harper Reed, who through his role as chief technology officer for the campaign to re-elect Barack … Continue reading
Expert urges small firms to hire brand journalists
Content marketing expert Ann Handley has urged small firms to follow in the footsteps of giants by hiring brand journalists. Writing at terra.com, Ms Handley highlighted that major brands approach their content programs with a long-term commitment in mind. She claimed small firms can … Continue reading
Shareable content perfect for charities, argues Dogs Trust
The viral nature of sharing pictures, videos and written articles online makes content marketing a perfect match for charities. This is the view of Jacqui O’Beirne, head of digital marketing at Dogs Trust, who believes charities are missing a trick … Continue reading
Shareable content perfect for charities, argues Dogs Trust
The viral nature of sharing pictures, videos and written articles online makes content marketing a perfect match for charities. This is the view of Jacqui O’Beirne, head of digital marketing at Dogs Trust, who believes charities are missing a trick … Continue reading
Thought leadership will become increasingly important over 2013, claims expert
Thought leadership was one of the key trends of last year, but blogs, tweets and other forms of posting from senior figures will carry even more influence in the coming months. This is according to business expert John Hall, who used his latest … Continue reading