Advertisers can now target Twitter users based on the words they use in their tweets. Twitter rolled out the new service last night with the aim of providing more relevant ‘promoted tweets’ in users’ timelines. The social network has used … Continue reading
Author Archives: Joe Elvin
Facebook Home could spread to all smartphones
Facebook Home could soon spread to all types of smartphone. On the day that the app launched on Android, Facebook chief technology officer Mike Schroepfer confirmed that the company has also been in talks with Apple and Microsoft about introducing … Continue reading
Alarming rates of fake Twitter accounts revealed by celebrity study
Twitter’s most followed users aren’t anywhere as near as popular as the website makes out, according to new research. A new study by social media analytics company SocialBakers has revealed that the likes of Justin Bieber, Lady Gaga and Katy … Continue reading
Facebook users can now add activity tags
Facebook has dramatically changed the way users can enter status updates. Users in the United States were yesterday given the ability to add emoticons to their posts to show their mood. They can also choose to add a tag explaining … Continue reading
Facebook looks to introduce hashtags
Facebook is reportedly working on introducing hashtags as part of its new Graph Search feature. According to wsj.com, staff at the social networking giant want to use the feature to group public conversations around a shared topic. This is already … Continue reading
Three-quarters of world leaders are on Twitter
Exactly three-quarters of the world’s most prominent leaders are active on Twitter, according to a new study. Research conducted by the Digital Policy Council has indicated that 123 out of 164 national leaders tweet either from a personal or governmental … Continue reading
Video thumbnails boost click-through rate in search engine results pages
Including a video thumbnail in search engine results pages (SERPs) can significantly boost the click-through rate of a link, a new study has indicated. As part of its new Social Video Report, Visibility IQ collated two case studies to prove … Continue reading
Consumers keen to click on links to related articles
Links to related articles are key to keeping readers engaged online, a new study has suggested. Data compiled jointly by Ask.com and nRelate has indicated that these links are consumers’ second most commonly-used source of online information, after search engine … Continue reading
Pinterest launches business profiles
Pinterest has launched business profiles. The image-based website is proving an increasingly popular platform for social media marketing and has this week introduced a range of new features to encourage greater participation from businesses. Most of them are relatively basic; … Continue reading
Marketers urged to distribute content beyond owned media
Marketers are being urged to distribute content beyond owned media. Patricio Robles, who is a tech reporter for eConsultancy, has claimed that brands of all sizes could boost their readership by getting their content published on channels other than their … Continue reading