Businesses are being urged to make more effective responses to customers who ‘vent’ publicly on social media, freshbusinessthinking.com reports. A new survey by YouGov, on behalf of customer helpdesk, Sirportly, has revealed the extent to which consumers are now using social media … Continue reading
Author Archives: Elizabeth Smythe
Twitter and StarCom sign multi-million dollar ad deal
Twitter chiefs have confirmed they have signed a huge deal with one of the industry’s leading advertising buyers, ft.com reports. In a deal which the broadsheet claims is indicative of Twitter’s growing importance in both media and marketing, the micro-blogging site … Continue reading
Facebook trials charging for messages
Trials of a fee-based message system have been initiated in the UK by Facebook, sky.com reports. In a step that might have Twitter marketing moguls ringing their hands with glee, Facebook is about to take the unprecedented step towards charging users to send personal messages … Continue reading
Jessops trends above Justin Bieber in Easter campaign
A successful social media campaign saw resurrected brand, Jessops trending on Twitter yesterday (1 April). Just two months after the camera retailer announced it had gone into administration, entrepreneur Peter Jones confirmed he had bought the chain. Best known for his role on BBC … Continue reading
Jessops trends above Justin Bieber in Easter campaign
A successful social media campaign saw resurrected brand, Jessops trending on Twitter yesterday (1 April). Just two months after the camera retailer announced it had gone into administration, entrepreneur Peter Jones confirmed he had bought the chain. Best known for his role on BBC … Continue reading
New Twitter app exposes workers that bad-mouth their employers
Disgruntled employees should watch what they post on Twitter about their job, after a new app promises to expose any ‘work blashphemy’, rt.com reports. After a hard day behind a desk, it might be tempting to blurt out something rather … Continue reading
Businesses ‘missing a trick’ by neglecting social media
Research reveals that almost two-thirds of British businesses are not reaping the benefits of engaging with customers via social media channels, freshbusinessthinking.com reports. A survey carried out by technology company, Aspect, discovered that just 40 per cent of firms were using social … Continue reading
Domino’s to sponsor video content
Takeaway pizza brand, Domino’s is to run a new sitcom on its YouTube channel, designed to improve customer engagement, mediaweek.co.uk writes. ‘The Support Group’ is a twelve-week mini-series that is aimed at football fans and will be sponsored by Domino’s. … Continue reading
Appealling to key influencers is vital for successful content marketing, expert says
The success of content marketing depends on appealing to the ‘one per cent of the audience who will successfully share it’, according to an expert. The voracious adoption of social media and mobile devices has lead to an increase in content production, … Continue reading
Social media to be ‘more successful’ than online job searches in 2013
A recruitment website has suggested that finding employment via social media profiles will be more popular and successful than traditional internet searches this year, realwire.com writes. Research carried out by Job Bounties has discovered the increasing use – and success - … Continue reading