Around six out of every seven brands have used content marketing in some form or another, thedrum.com reports. New research conducted by MailOnline found that 83 per cent of brands have utilised content, either for placement on their own sites or … Continue reading
Author Archives: David Howells
YouTube sees 100 hours of video uploaded every minute
Over 100 hours of video content is now being uploaded to YouTube every single minute, thedrum.com reports. The benchmark figure was surpassed just as YouTube turned eight years old – having been launched back in 2005 and bought by search … Continue reading
Google scotches rumours of rel=publisher “publishership”
Google has announced it has no plans as yet to introduce “publishership” in a similar way to its authorship, marketingblogs.com reports. Authorship involves displaying the image of a writer next to their article in Google’s search results in a similar … Continue reading
SEO is “nothing” without good writing, blogger claims
Brands looking for effective marketing need to look beyond just SEO and use web content as well, blogger Andrew Boulton told thedrum.com. Boulton argued that SEO will often see brands targeting individual keywords or small selections of key phrases. To provide … Continue reading
Facebook to roll out video ads within months
Facebook looks set to roll out video advertising for newsfeeds in the coming months, thedrum.com reports. The social network is reportedly in the process of creating a new advertising feature which would allow brands to place video content in … Continue reading
Tool shows how happy Twitter is on any given day
US researchers have released a new tool which can be used to determine the overall mood of an entire nation using only their tweets, dailymail.co.uk reports. The so-called ’Hedonometer’, created by a team of scientists from the University of Vermont, analyses … Continue reading
Facebook rolls out Promoted Page Likes globally
Facebook has rolled out its Promoted Page Likes platform to a global audience, following its successful trial run in America, thenextweb.com reports. Promoted Page Likes provide marketers with an easier way for them to run ads that will promote their … Continue reading
Facebook users swap talk of fashion for politics as they age
Users’ social media trends and habits change with them as they age, new research has found. The needs and likes of an individual have long been known to change as they age, with the likes of computer games and fashion making … Continue reading
Brands need to think like journalists for their content message
Marketers need to think like journalists in order to achieve the best results possible, one expert has claimed. PR analyst Steve Rubel claimed that brands need to get into a “content mindset” in order to make their messages as effective … Continue reading
Brits rack up 28 million hours on Twitter every day
Brits spend the equivalent of 28 million hours on Twitter every single day, new research has suggested. The figures, commissioned by First Direct and collated by OnePoll, found that many Brits (14 per cent) spend over two hours each day on … Continue reading