A new and influential report from the Content Marketing Institute (CMI) has discovered that the vast majority of marketers employ some kind of content marketing strategy – regardless of their target audience. An average of nine out of ten marketers … Continue reading
Author Archives: Chris Taylor
Facebook found to be giving away ‘Likes’ without clicks
Facebook has been found to be giving away ‘Likes’ for actions that don’t involve a person actively liking content on a webpage at all. A U.S. security researcher has revealed that the social media giant – which has recently passed … Continue reading
LinkedIn gets notification support
Professional social networking service LinkedIn is to add a notification system for new interactions and user updates, similar to Facebook’s. Itproportal.com reports that LinkedIn users will now have a visual notification system that lets them know when their content has … Continue reading
Developers dismay at Twitter policy change
A policy change, introduced by Twitter’s top brass, could impact developers’ ability to create third-party applications that utilise the company’s data. Bbc.co.uk reports that any new application, popular enough to serve more than 100,000 people, will now need Twitter’s permission … Continue reading
Pinterest opens doors to all
Socially-based imaging site Pinterest has opened its doors to all for the very first time, bbc.co.uk reports. Formerly the photo pin board site operated on an invite-only basis. However, after becoming the fastest-growing site of all time – with 10 … Continue reading
Tweets can track disease, say researchers
Social media content can be used to help track the spread of disease, new research suggests. While Twitter’s ability to spread breaking news is well-documented, Adam Sadilek at the University of Rochester says that the micro-blogging platform also has an … Continue reading
Americans to win Olympic support battle on social media
Olympic supporters from the USA will be shouting the loudest when it comes to getting behind their athletes online over the next couple of weeks. That’s according to electronic postcard company Touchnote, which surveyed how vocal Olympic fans are likely to … Continue reading
Google’s acquisition of Wildfire suggests social media push
Google’s newly acquired asset, the start up social media management company Wildfire, suggests the search engine is to expand its reach into social media even further. Wildfire’s management platform allow brands to increase their social media presence by linking some … Continue reading
Olympic tweets to light up the London eye
The mood of the tweeting nation is to be turned into light waves during the Olympic and Paralympic Games in a unique experiment by EDF energy. In what could be dubbed as the first ‘social media light show’, telegraph.co.uk reports … Continue reading
Twitter to LinkedIn integration is no more
Tweets will no longer appear on the news feeds of LinkedIn members, in what could be a blow to cross-platform social media marketing exploits. LinkedIn explained on Friday (29 June) that its three-year relationship has drawn to a close as … Continue reading