Thursday, April 17th, 2014, by

Branded content on Google+ can now be transformed into display ads that run across the Google Display Network. According to ndtv.com, users have to meet a certain number… Read more

 
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Monday, April 14th, 2014, by

A brand’s presence on social media will only be worthwhile if the data can be turned into something understandable and actionable, the marketing team at Cadbury has claimed…. Read more

 
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Thursday, April 10th, 2014, by

Facebook is making adverts in the right-hand column bigger, in a bid draw users’ attention to them again, reports techradar.com. In a blog post on facebook.com, the site… Read more

 
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Tuesday, April 8th, 2014, by

Investment in mobile advertising rose by 93 per cent in 2013 compared to 2012, a new report reveals. According to marketingmagazine.co.uk, the report from PricewaterhouseCooper (PwC) and the… Read more

 
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Thursday, April 3rd, 2014, by

Twitter says that emoji symbols can now be seen fully on the web version of the site, according to theverge.com. The company declared the news on the Twitter… Read more

 
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Tuesday, April 1st, 2014, by

YouTube referrals stay on the site the longest and visit the most pages, a new study shows. According to allfacebook.com, the study by Shareaholic reveals YouTube referrals also… Read more

 
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Thursday, March 27th, 2014, by

LinkedIn has unveiled a new tool for marketers aimed at helping them discern whether their content has been a success, techcrunch.com reports. Aimed predominantly at the B2B market,… Read more

 
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Wednesday, March 26th, 2014, by

Smartphone owners spend more than 20 per cent of their mobile usage time checking Facebook, according to the company’s chief executive and founder, Mark Zuckerberg. The 29-year-old made… Read more

 
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Tuesday, March 25th, 2014, by

Advertising on Twitter really does work, as more than 80 per cent of users remember seeing promoted tweets on their timelines, a new study reveals. According to research… Read more

 
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Thursday, March 20th, 2014, by

Content marketing is a success because people “don’t want to be sold or advertised to” these days, one industry expert has claimed. Marketing chief at British Airways, Abigail… Read more

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