A recent study on online behaviour has shown that increasing amounts of teenagers are using the social media site Facebook less and less, choosing sites such as Twitter and Tumblr instead. The poll (undertaken by the Pew Research Centre) showed … Continue reading
Social & Content Marketing News
Expert urges car dealers not to take the robot approach on social media
Marketing expert Chris Green has slammed car dealers that use “dross” and “repetitive” messages on their social network accounts, claiming that users will switch off if they’re not stimulated by the content. The sales director of motoring.co.uk, Mr Green said there is an issue … Continue reading
Content marketing proves increasingly popular
Around six out of every seven brands have used content marketing in some form or another, thedrum.com reports. New research conducted by MailOnline found that 83 per cent of brands have utilised content, either for placement on their own sites or … Continue reading
SMEs name LinkedIn as their top generator of social sales
When it comes to generating sales via social networks, small and medium-sized enterprises (SMEs) say LinkedIn is by far the most effective tool. This is the finding of a new study from Fasthosts, which well and truly established the key … Continue reading
YouTube sees 100 hours of video uploaded every minute
Over 100 hours of video content is now being uploaded to YouTube every single minute, thedrum.com reports. The benchmark figure was surpassed just as YouTube turned eight years old – having been launched back in 2005 and bought by search … Continue reading
Tesco revealed as best performed brand for social media customer service
A new survey has revealed that supermarket giant Tesco was the best performing brand in Q1 2013 when it comes to customer care via social media. Research from Socialbakers, reported by thedrum.com, discovered Tesco representatives answered 65 per cent of user … Continue reading
Twitter acquires data analytics company
Twitter has acquired the Oregon-based start-up Lucky Sort, a company know for its visualisation and navigation engine, mobilemarketingwatch.com reports. In a move that further supports its bid to compete with social media marketing rivals Google and Facebook, Twitter’s move will … Continue reading
Survey highlights importance of effective social media marketing responses
Businesses are being urged to make more effective responses to customers who ‘vent’ publicly on social media, freshbusinessthinking.com reports. A new survey by YouGov, on behalf of customer helpdesk, Sirportly, has revealed the extent to which consumers are now using social media … Continue reading
Low adoption of websites, social media costing small businesses £13 billion
Small businesses that fail to embrace elements of the ‘digital world’ such as social media could be missing out on billions of pounds in sales, reports freshbusinessthinking.com. A new survey from O2 business reveals that consumers are increasingly using digital channels to … Continue reading
Grounded approach key to content marketing, claims expert
While companies that utilise content marketing should look to position themselves as experts in their field, humility and transparency are also key when it comes to building a brand. That’s according to digital marketing authority Danny Turnbull, also a writer at forbes.com, who … Continue reading