Following General Motors’ (GM) social media budget reduction, fellow car manufacturer Ford has fought in the corner of the platform, stating that “it’s all about the execution”. GM bizarrely announced this week that it was to pull $10 million (£6 million) of funding out of its Facebook … Continue reading
CONTENT MARKETING NEWS
Paywalls could entice consumers into paying for content, claims report
Consumers may not be as adverse to paying for content as people might think, as a new report suggests that a paywall could provide a ‘solid opportunity’ to convert visitors into customers. Findings from DigiCareers, cited by minonline.com, suggest that … Continue reading
Rakuten invests in Pinterest
Rakuten, the Japanese owner of popular e-commerce site Play.com, has announced its intention to invest $100 million (£62.9 million) into photo-sharing social network Pinterest, reports thenextweb.com. The investment hopes to help Pinterest expand its commercial offering to brands in a … Continue reading
Social media actively affecting TV consumption habits
Social media websites such as Facebook and Twitter are having an active influence on the way US consumers watch television programs. That’s according to a new study by marketing research firm Horowitz Associates, which suggests that social media is the new … Continue reading
18 million Brits have engaged with a brand using social media
Over 18 million Britons have sent messages to a brand using social media websites, according to a new study. Figures gathered by Fishburn Hedges and Echo Research indicate that 65 per cent of Brits now favour using Facebook and Twitter … Continue reading
O2 to leverage customer deals using social media
Telecoms-giant O2 is attempting to broker new deals for its Priority Moments customers using the power of social media, reports itproportal.com. Customers will be able to have their say regarding the kind of rewards they want from the company by … Continue reading
Weekly email digest rolled out by Twitter
Twitter is rolling out a new feature that sends users a weekly digest of the most popular tweets in their network. News and Apple editor at thenextweb.com, Matthew Panzarino, explained on the site that the new option is being pushed … Continue reading
Twitter director urges brands to increase offering on site
A sales director at Twitter has urged brands to provide for their followers; stressing that the audience expects a service. In an interview with thedrum.co.uk, Bruce Daisley said that the best advice he could give to brands would be not to get … Continue reading
Facebook trialling ‘pay-to-promote’ system
Social networking giant Facebook has started to trial a system of charging users to promote their own posts, reports telegraph.co.uk. The system, which is currently being trialled in New Zealand, offers users the chance to ‘highlight an important post’ for … Continue reading
Social media better than local directories, claims survey
A number of UK firms are starting to cast traditional directories, such as Yellow Pages, to one side as Facebook becomes increasingly to find new customers. That’s according to a survey by technology company BaseKit, which suggests that 36 per cent … Continue reading