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Monday, July 14th, 2014, by

Heineken’s latest content marketing push has seen the brewer drop its own brand name to improve credibility. As part of its larger ‘Cities of the World’ campaign, Heineken… Read more

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Tuesday, July 8th, 2014, by

Marketing content that resonates with people on a personal level has been given the backing of roadside recovery firm The RAC. In a bid to promote itself in… Read more

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Friday, June 27th, 2014, by

Travel resource DreamPlanGo has said that content marketing is the remedy for 'broken' online travel marketing. Writing for breakingtravelnews.com, Dream Plan Go president Scott Severson claimed that traditional… Read more

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Monday, June 23rd, 2014, by

Many consumers over the age of 50 feel as if advertising isn't aimed at them, meaning marketers could be missing out on a huge audience, research from High50… Read more

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Monday, June 23rd, 2014, by

Content should be consistent and provide audiences with the relevant information, according to industry authority Joe Pulizzi. The Content Marketing Institute founder claimed that content is more likely… Read more

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Friday, June 20th, 2014, by

The CEO of Dreamworks is a big fan of YouTube and recommends that companies invest in the video sharing site as soon as possible. Speaking at Cannes Lions,… Read more

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Monday, June 16th, 2014, by

Happy social media posts can leave readers feeling in a similarly positive mood, according to new research. Numerous reports have claimed in recent months that logging on to… Read more

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Monday, June 9th, 2014, by

Both Pinterest and Instagram are gaining a significant amount of users, YouGov's latest SixthSense Social Media report reveals. YouGov's report, which took place in February this year, shows… Read more

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Monday, June 9th, 2014, by

Over half of all online users are happy to view adverts around content, if it means they don't have to pay for it, according to a new survey…. Read more


Friday, June 6th, 2014, by

Supermarket giant Tesco has been revealed as the second least engaging supermarket on social media, revealed just after the firm's sales growth dropped 3.8 per cent year on… Read more

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