When it comes to generating sales via social networks, small and medium-sized enterprises (SMEs) say LinkedIn is by far the most effective tool. This is the finding of a new study from Fasthosts, which well and truly established the key … Continue reading
Social & Content Marketing News
YouTube sees 100 hours of video uploaded every minute
Over 100 hours of video content is now being uploaded to YouTube every single minute, thedrum.com reports. The benchmark figure was surpassed just as YouTube turned eight years old – having been launched back in 2005 and bought by search … Continue reading
Tesco revealed as best performed brand for social media customer service
A new survey has revealed that supermarket giant Tesco was the best performing brand in Q1 2013 when it comes to customer care via social media. Research from Socialbakers, reported by thedrum.com, discovered Tesco representatives answered 65 per cent of user … Continue reading
Twitter acquires data analytics company
Twitter has acquired the Oregon-based start-up Lucky Sort, a company know for its visualisation and navigation engine, mobilemarketingwatch.com reports. In a move that further supports its bid to compete with social media marketing rivals Google and Facebook, Twitter’s move will … Continue reading
Survey highlights importance of effective social media marketing responses
Businesses are being urged to make more effective responses to customers who ‘vent’ publicly on social media, freshbusinessthinking.com reports. A new survey by YouGov, on behalf of customer helpdesk, Sirportly, has revealed the extent to which consumers are now using social media … Continue reading
Low adoption of websites, social media costing small businesses £13 billion
Small businesses that fail to embrace elements of the ‘digital world’ such as social media could be missing out on billions of pounds in sales, reports freshbusinessthinking.com. A new survey from O2 business reveals that consumers are increasingly using digital channels to … Continue reading
Grounded approach key to content marketing, claims expert
While companies that utilise content marketing should look to position themselves as experts in their field, humility and transparency are also key when it comes to building a brand. That’s according to digital marketing authority Danny Turnbull, also a writer at forbes.com, who … Continue reading
Google scotches rumours of rel=publisher “publishership”
Google has announced it has no plans as yet to introduce “publishership” in a similar way to its authorship, marketingblogs.com reports. Authorship involves displaying the image of a writer next to their article in Google’s search results in a similar … Continue reading
SEO is “nothing” without good writing, blogger claims
Brands looking for effective marketing need to look beyond just SEO and use web content as well, blogger Andrew Boulton told thedrum.com. Boulton argued that SEO will often see brands targeting individual keywords or small selections of key phrases. To provide … Continue reading
Facebook to roll out video ads within months
Facebook looks set to roll out video advertising for newsfeeds in the coming months, thedrum.com reports. The social network is reportedly in the process of creating a new advertising feature which would allow brands to place video content in … Continue reading