Thursday, April 17th, 2014, by

Branded content on Google+ can now be transformed into display ads that run across the Google Display Network. According to, users have to meet a certain number… Read more


Monday, April 14th, 2014, by

A brand’s presence on social media will only be worthwhile if the data can be turned into something understandable and actionable, the marketing team at Cadbury has claimed…. Read more


Thursday, April 10th, 2014, by

Facebook is making adverts in the right-hand column bigger, in a bid draw users’ attention to them again, reports In a blog post on, the site… Read more


Tuesday, April 8th, 2014, by

Investment in mobile advertising rose by 93 per cent in 2013 compared to 2012, a new report reveals. According to, the report from PricewaterhouseCooper (PwC) and the… Read more


Thursday, April 3rd, 2014, by

Twitter says that emoji symbols can now be seen fully on the web version of the site, according to The company declared the news on the Twitter… Read more


Tuesday, April 1st, 2014, by

YouTube referrals stay on the site the longest and visit the most pages, a new study shows. According to, the study by Shareaholic reveals YouTube referrals also… Read more


Thursday, March 27th, 2014, by

LinkedIn has unveiled a new tool for marketers aimed at helping them discern whether their content has been a success, reports. Aimed predominantly at the B2B market,… Read more


Wednesday, March 26th, 2014, by

Smartphone owners spend more than 20 per cent of their mobile usage time checking Facebook, according to the company’s chief executive and founder, Mark Zuckerberg. The 29-year-old made… Read more


Tuesday, March 25th, 2014, by

Advertising on Twitter really does work, as more than 80 per cent of users remember seeing promoted tweets on their timelines, a new study reveals. According to research… Read more


Thursday, March 20th, 2014, by

Content marketing is a success because people “don’t want to be sold or advertised to” these days, one industry expert has claimed. Marketing chief at British Airways, Abigail… Read more

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