The news market has moved from traditional print consumption to easily-digestible online content and clever companies, by publishing industry news, are at the forefront of this innovation. Publishing industry/topic-related news is the perfect way to keep your web and social media sites fresh. Not only will it attract traffic but it will help you convert that traffic to readership whilst also ensuring that your website is regularly indexed by the search engines. Did you know that…..
- 78% of internet users go online for news
- 47% of tweets are news related
- News is the most shared form of content on social media
- News travels fast and each time you publish it, your brand goes with it
- Google has changed its search algorithm to reward fresh content
Check out how these brands benefited from news content marketing
- 516% increase in traffic to easyCar.com website
- 100% increase in visitors to Randstad website
- 3,600 visits into SellCar-UK.com website from one news story
- 48% increase in traffic to Direct Oil website
- 51% of traffic to Vertical Leap website lands on a news article
Our News Content Marketing service provides you with regular news feeds of credible, industry-related articles which you can broadcast to your target market. We have our own in-house team of professional brand journalists who are experienced in writing on-trend news articles and are quick to spot a story. They will keep abreast of your industry on a daily basis and provide you with highly engaging pieces which will attract the attention of your prospects.
BENEFITS OF NEWS CONTENT MARKETING
Authority
Credible and qualified news stories position your brand as an industry expert, creating loyalty between you and your prospects.
Influence
By providing your prospects with valuable news articles, you become an influential factor in their decision making, nurturing them through each stage of the buying cycle.
Readership
News travels fast, increasing your readership as your customers forward and share it. This in turn increases inbound traffic to your website.
Credibility
Increased levels of traffic to your website raises your authority with the search engines as they start to view you as a credible source of information.
Presence
Publishing regular news articles enhances your social media presence, increasing awareness of your brand.
OUR BESPOKE TECHNOLOGY
We have developed our own state-of-the-art systems that send news feeds direct to your website and social media platforms, saving you time and money. We will also provide website analysis, giving you peace of mind that your news content marketing is delivering results to your business.
