Microsites are an extremely effective content marketing tool but require a regular supply of well-written and interesting content to drive high levels of traffic to a campaign.
We will provide you with the microsite design, build, static copy and on-going microsite campaign management, ensuring a regular supply of engaging content which will connect with your readers throughout the life cycle of the campaign. Our brand journalists are highly skilled in writing articles which will align with your specific campaign objectives, driving measurable results to your project.
BENEFITS OF MICROSITE CONTENT MARKETING
Readership
Microsites are highly content-driven and can attract a large audience. Your readers will forward and share your content, further increasing inbound traffic to your website.
Authority
Content that is well-written, entertaining and pertinent to the campaign will position the parent company as a voice of authority in the industry, instilling trust and loyalty in your prospects and customers.
Influence
Microsites are the perfect accompaniment to campaigns such as product launches as they can be used to influence the thought process of your prospects.
Return
Due to their stand-alone nature, it is easier to track campaign success including lead generation, sales and ROI. Pay Per Click advertising costs are usually lower as you can focus on more specific and hence cheaper keywords.
Presence
Regular broadcast of campaign-related news and feature articles enhances your social media presence and increases awareness of your brand.
OUR BESPOKE TECHNOLOGY
Our bespoke, state-of-the-art technology can feed articles direct to your microsite and social media platforms, saving you time and money. We will also provide analysis, giving you peace of mind that your microsite content marketing is delivering results to your business.
GET IN TOUCH WITH OUR CONTENT EXPERTS