Experts Guide to Content Marketing
Content marketing is a phrase you might not have heard of this time last year, yet it is now deemed to be one of the most effective online marketing techniques in a marketing manager’s tool box and is set to explode in 2013.
As the hype around it continues to increase, many companies will no doubt be wondering what it’s all about, how it works and why they should be doing it. If you’re one of them (and believe me you’re not alone) then this guide is for you.
To help us explore each question, we have enlisted some of the industry’s finest:
WHAT is content marketing? by Michelle Hill @RedRocketMedia
WHY you need to be doing content marketing, by Jeff Bullas @jeffbullas
HOW to address content marketing, by Joe Pulizzi @juntajoe
WHERE to do content marketing, by Ann Handley @MarketingProfs
WHEN to do content marketing, by Lee Odden @leeodden
We hope you find the guide useful. If you need more advice, please don’t hesitate to contact us on 0845 658 3334.