An experts guide to content marketing

Content marketing is a phrase that you might only have recently become acquainted with, yet it is now deemed to be one of the most effective online marketing techniques in a marketing manager’s tool box.

As the hype around it continues to increase, many companies will no doubt be wondering what it’s all about, how it works and why they should be doing it. If you’re one of them (and believe me you’re not alone) then this guide is for you.

To help us explore each question, we have enlisted some of the industry’s finest:

  • WHAT is content marketing? by Michelle Hill @RedRocketMedia
  • WHY you need to be doing content marketing, by Jeff Bullas @jeffbullas
  • HOW to address content marketing, by Joe Pulizzi @juntajoe
  • WHERE to do content marketing, by Ann Handley @MarketingProfs
  • WHEN to do content marketing, by Lee Odden @leeodden

We hope you find the guide useful. If you need more advice, please don’t hesitate to contact us on 0845 658 3334.

Download 'Expert’s Guide to Content Marketing'