We are all aware of the rise of social media and the millions of engaged users that have bought into it so far. People are spending an ever increasing amount of their time on Facebook and the take up of Facebook business pages is at peak levels. Without even considering LinkedIn marketing, promoting your business on Twitter and the impact that Pinterest can have on driving traffic to your website, something you might want to start exploring is external social media management.
Why buy into social media?
In the last decade, social media has been the paradigm shift in online marketing that the Internet was to the world of marketing in the mid to late 90’s, post commercialisation. If you are still of the mindset that social media doesn’t work for your industry, then have a look at which companies in your industry are marketing on Facebook, Twitter, Pinterest etc. They wouldn’t be using it if it didn’t work. Believe me when I tell you that people in your industry are making money through expert social media management and so could you.
Top reasons you should be using social media marketing
Excluding the obvious business decision that marketing on social media can make you more money and deliver a low cost return on investment (this is a fact), there are a gazillion other quantifiable reasons why you should be going social whether you opt to use a professional social media agency or manage it in-house.
Social media is growing
The social media uptake curve is still very much in its upwards trend and you only have to think about the new ‘mass uptake’ social media platforms gathering momentum to reinforce this. A point in question being Pinterest which has grown exponentially over the past 12-18 months with registered users now upwards of 12 million.
Social media is scale neutral
Like the Internet and SEO (to a certain extent), social media marketing is size neutral and the barriers to entry are non-existent (however, expert know-how can certainly help). So what does this mean to you and your business? It means that you can complete with the largest and most established organisations in your industry and you can win!
Connect with customers wanting to talk to you
Like paid advertising and organic search results in Google, Bing and the other search engines, being present, active and engaging through social media will place you in front of new audiences at key stages in their information seeking and buying activities.
By not investing in social media, you are not winning those low cost, high return-on-investment customers that are communicating with your competitors on social media platforms. If you need a reason to buy into social media, let it be this – there is a window of opportunity here to make being a small to medium sized business work for you on social media. Whilst your largest competitors are getting through the red tape and processes that are set in stone, you can just press on with getting going.
This window of opportunity won’t last forever though so the faster you move now, the bigger head-start you’ll have on your competitors. That’s where hiring a social media agency will stand you in good stead as they’ll have you up and running on all the major platforms in no time, giving you plenty of time to start building and engaging your audience whilst your competitors play catch-up.