You and your staff are the experts in your industry. You have your fingers on the pulse regarding what’s hot and what’s not and are more than likely thought leaders in your field so why wouldn’t you write news content?
Google (yes, The Google that can make or break a business depending on their deemed authority and relevancy for specific search queries) has also just released an update on a new Meta News Keywords tag :
Meta News Keywords tag Example:
<meta name=”news_keywords” content=”World Cup, Brazil 2014, Spain vs Netherlands”>
So what does this new meta news tag mean to you and your reasoning to either develop or buy news content for your website?
Google does not do anything unless there is a very solid and fundamental reason behind it. If they are looking specifically at news content, this means that news content for websites is going to be even more important for SEO success, social media and online marketing than it already is – and it’s already a HUGE thing!
What other benefits can I get by publishing news content?
Let’s start with ‘freshness’ of content. Getting fresh, unique, systematic and regular content on your website in the form of news articles will yield enormous gains including;
- Engaged repeat visitors to your website
- Reinforcing your brand as an authority within your industry
- Positively supporting your SEO goals
- Building on attracted levels of keywords
What about Google News?
When you publish news articles on your website that are high quality, unique to your brand and industry specific, you can then look towards potential inclusion in Google News. There are no guarantees of inclusion and, as you would expect, there are stringent guidelines laid out by Google.
However, if you are accepted, Google News can be extremely valuable to your brand. Benefits include: a large, on-going and direct impact on website traffic and visitors to your site which in turn means more leads and more sales.
Download a sample pack
Want to see what we’re talking about? Then download our sample pack of news items here