So, you have opened a Twitter account for your business, you have made your profile look nice with company logos, background imagery and catchy strap line text that’s USP enriched. Now you’re sat at your keyboard wondering what to do next. The first step is always the hardest, hey? Well, look no further – I’ve written this post for this very purpose so all you need to do is follow some key steps to Twitter success and enjoy the ride.
To spam or not to spam
Please don’t start your Twitter marketing activities with a basket full of ‘buy me’ messages – this will simply alienate people so make sure that you put your best tweet forward. Ask yourself who you would follow and why. Become someone that uses Twitter in a good way to develop new followers, provide value to those that choose to follow you and to generally enrich their day.
Be a tweet leader
Once you have discovered people using Twitter in a way which you like, can associate with and whose tweets you enjoy reading, spend time studying what they are doing well, what is it that you enjoy about their posts? Then look to take on some of these positives in your tweeting. If you tend to struggle with content marketing you might also want to check this post out explaining content marketing in greater detail.
You do not need to be ‘amazing’ in every post, in fact aspiring to be so would most likely result in a somewhat artificial and slightly annoying Twitter profile (the same way that chatting face to face to people who are always happy can be) especially when you’re having a bad day.
You only have a limited number of words that you can cram into 140 characters and this becomes even more challenging when you start adding hash tag terms to your tweets and get involved in Twitter conversations with multiple @names to reference.
This can be a great way to reduce waffle and when you start getting into the swing of regular tweeting, you might even become a Twitter marketing pro. Every word you use in a tweet carries value. A single word may mean that a greater target audience gets to see your tweet and decides to follow your future tweets.
What should you take away from this post?
- Firstly, look at what other people are already doing and find out what appeals to you. Don’t just jump in with both feet thinking that a tweet is the same as a Google AdWords advert or a small advert in the newspaper as it is very different.
- Think about what you can do with 140 or fewer characters and get a style that suits you. If you have lots of videos that you are excited about promoting, then promote them on Twitter. Use URL shorteners to maximise the space you have left so that you can get a topical ‘call to action’ in there too.
- Add personality, honest opinion and variety to what you are doing and try to avoid regular spam tweets as this will reduce your followers in a matter of moments.
- Most of all enjoy tweeting – make it a part of your day and get as much from tweeting (if not more) than you put into it.