The best mix of content you could produce would be a frequent and regular stream of truly evergreen content. In reality, a mixture of news and evergreen is a good combination. Understand, though, what you are trying to get from both. Continue reading
Tag Archives: blogging
Avoid the U-word: Making your content marketing stand out the easy way
Lately, I’ve been seeing a lot of buzz on Twitter around the importance of making your content unique. Not unique in the sense that it should be original and not plagiarised from somewhere else (we’re all for that), but that … Continue reading
Is your content all fur coat and no knickers?
How often do you search for the answer to something on Google and Bing and click on what looks like a great headline, only to find your questions are not answered at all? Let’s say you search Google for “how … Continue reading
Are your pictures big enough?
When it comes to publishing content online, one of my mantras is “don’t forget the images“. An article with an image is more shareable, and when people see a link to an article that has an image attached, they are … Continue reading
WordPress tags and how to use them sensibly
This article aims to help you think more strategically about how to use tags to improve the content structure of your website. Continue reading
Hey you. Do you write for the first person?
This article is going to use the word you a lot. Apologies, but that’s what this whole piece is about – writing for the first person, instead of third parties like “one” or “many people”. How do you address your … Continue reading
Content marketing is not the same as marketing content
The phrase ‘content marketing’ is a bit of a buzz phrase at the moment, and it’s in danger of becoming sold as a commodity without the underlying value behind it. Just as the internet is full of web designers who … Continue reading
How to write a blog: author verification
You have probably noticed that Google search results often show the details of an article’s author as part of the organic result. You can take steps to achieve this for yourself by following Google’s instructions, but then there’s no guarantee … Continue reading
How to write a blog: content promotion
If you think the hardest work with blogging is coming up with the ideas and getting those ideas down on the page in a sensible and meaningful order, think again. Promotion of your work can take as much effort and … Continue reading
How to write a blog: headlines that work
A picture may paint a thousand words, but the words in your headline can be more important than any image you have in your article. Take Twitter, for example, you have 140 characters in which to promote a headline and … Continue reading