For the purpose of this blog, I will assume that you know the importance of guest blogging, not only for outreach and SEO but for branding, marketing and much more. Also, that you have some idea of writing content for guest blogs – if not don’t worry you can see some top information about blog content here.
Find the very best guest blog opportunities
Having spent some time writing 600+ unique, interesting and informed words for your guest blog content, the last thing you want to do is just put it on an irrelevant topic website with no real visitor levels and a target audience far removed from your ideal demographic. Regardless of what some people might say, there are some great guest blog opportunities to be had that will assist in sharing some authority, pointing traffic your way and building some great new relationships through your blogging.
Speak in the first person
Speaking in the first person is great for a number of reasons, including conveying personality and engaging with your target audience. Both of these benefits of first person content can assist in turning interested readers into happy customers. We even wrote a blog about speaking in the first person which you can read here.
Links from content
If you were writing on your own website’s blog, you would quite naturally add content links to other associated or relevant blogs that you have written so that the reader can easily source useful information from one place. When you guest blog, the same methodology applies so adding a link to other blog posts on the guest blog site can fulfil the same purpose and it demonstrates to the editor of the guest blog resource that you do actually care about the platform you are posting on.
Don’t be shy – promote your blog content
So many people write guest blog content, source great blog posting opportunities and yet fail to tell people what they have posted and where. Utilise your Google Plus profile, your Twitter account and your LinkedIn community (as well as all the other social sites like Facebook, Digg et al) and drive some enthusiastic visits to your content. Be social, be confident and be creative – let your passion for your content engage others to read and share.
Lee Wilson
I’m an SEO campaign delivery manager for Red Rocket Media and have been since Q2 2010 and am pleased to say I still love it. I have been active in the online arena since completing my degree in business from Winchester Uni in 2003. Career wise I have worked as an online & direct marketing manager within the financial services sector covering the UK and USA for over 7 years as well as setting up and running my own online business. Needless to say I am also an online gamer with the Xbox 360 and a hardcore StreetFighter player with many wins under my belt.
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